Fitness Base Camp approached us with the goal of being the most profitable, globally recognized digital home-exercise platform of choice, serving experts, intermediates and beginners alike. We designed a plan with the approach of spreading the message of user empowerment; that they could achieve their fitness and health goals by equipping them with a powerful, customizable platform which translates actions into results and puts them in complete control of where, how and why they exercise.
The campaign is ongoing but we have seen steady progress so far, with engagement rates increasing by 113.06% in comparison to the previous period. Positive sentiment has also seen an increase by 14.46% during this period and is expected to see more growth as this was all achieved organically. Fans have increased by 400% compared to the previous period.
These results were achieved by upgrading the brand’s visual identity, as well as fostering trust within the fitness community, through the usage of influencer marketing. We look forward to continuing our partnership and making ‘gains’
ClientFitness Base CampServicesSocial MediaYear2016Link
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