In recognizing the great opportunity of online marketing, The Medical Associates Hospital & Medical Clinic (MAH) came to Digita aiming to refresh their digital image and become more relevant with newer target audiences, they felt were not being captured in previous marketing efforts, while maintaining and the strengthening the connection with their current audience.
By designing a comprehensive social media strategy, we embarked on tactical social media management execution, focusing our efforts to deliver the highest standard of insightful medical advice and services, creating a consciousness centred on health and wellness and cementing their status as the ‘go-to’ medical institution for cardiac care. With careful content creation and strategic execution, we have seen a constant growth in engagement since the page’s inception.
Under our management, MAH records a monthly average reach of 166,594 people with 176,492 impressions. It’s audience now stands at 1,440, with monthly increases in engagement to reach 47447 since the page’s inception in July 2018. Not only do these numbers show the steady growth of the MAH online presence, but have also established the hospital’s pages as a go-to resource, providing quality content, that has proved to be of value for their target audience.
ClientMedical Associates Hospital & Medical CentreServicesSocial Media DesignYear2018Link
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