Imagine this scenario: You’ve meticulously executed your brilliant ideas for a powerhouse digital marketing campaign. You’ve poured your time, money, and applied all the best practices you know to ensure the campaign’s success. However, despite your efforts, your ROI remains frustratingly stagnant.
It’s at this point that you might want to consider embracing Artificial Intelligence (AI) as your game-changing partner. AI is not just a global trend; it’s a tool that 80% of marketers worldwide have already adopted. To stay competitive and achieve success, local businesses must also innovate in AI marketing.
In this blog, we’ll explore three compelling reasons why integrating AI into your digital marketing strategy can yield significant returns.
Get ahead of the Curve
Easier content creation is the first benefit digital marketers discovered from using Generative AI (machine learning that can produce media based on users’ prompts). With high volumes of content being produced faster, campaigns can be launched sooner, then tested and optimized in the market sooner, to maximize results and beat competition.
AI saves marketers more than 5 hours per week at work, which translates to about a month per year. This is according to a May 2023 survey conducted by software giant, Salesforce. It included over a thousand marketers across the United States, United Kingdom, and Australia.
Saved time is a concrete resource that marketers can channel into other activities to help grow the businesses they are a part of.
Increased Brand Awareness
People are fascinated to see the content AI can produce, mainly because the technology is still new and developing.
When brands embrace this novelty and invent truly memorable advertising campaigns, more people become interested in the brand.
One remarkable case study is Heinz’s Ketchup A.I. Generated Campaign last year.
Heinz inserted various prompts into an AI image generator – DALL•E 2 from OpenAI – to create images of ketchup in offbeat settings and styles. It turned out that all the images the AI produced looked similar to Heinz’s packaging. Heinz used this to prove the predominance of their brand, showcasing the images in an advertising campaign with the tagline: “This is What “Ketchup” Looks Like to A.I. It Has To Be HEINZ.” Then, they encouraged their social media community to send additional prompts for images, increasing the interactivity.
The campaign earned 850 million impressions and an engagement rate 38% above their past campaigns.
Unlimited Digital Customer Support
Another form of AI is the chatbot, which functions like a “robot customer service representative.” They can connect a business to its customers long past normal working hours (24/7) and beyond employees’ capabilities (immediate responses to multiple people simultaneously). In an ecommerce store or website, chatbots answer questions, recommend products and discount codes, guide buyers while shopping, and close sales.
After all the online advertising campaigns, chatbots bring a positive conclusion to efforts. Or, they can be an active digital marketing tactic, because customers will judge a brand by their user experience, which they base on factors like how quick, easy, and smooth their interactions are.
Your Move
Determining the ROI of AI is not just about identifying proven marketing benefits. Companies must consider the initial investment cost. This cost goes beyond money – it also includes the time it would take to adapt new processes and the ease of use. In fact, the biggest barrier to AI adoption for businesses, according to Statista, is a lack of technical expertise on how to make the most of AI tools.
Therefore, not all businesses can instantly adopt AI marketing and achieve an ROI, because of the high investment cost for them. But in the interim, even small businesses with a low budget can experiment with free AI tools online – the most trending right now being ChatGPT 3.5.
The rate of innovation worldwide will not slow down and there is no reason to get left behind.
Digita Global Marketing offers the expertise your business needs to profit from the AI marketing trend. We are currently working with AI tools and techniques as quickly as they become available so our clients stand out from their competition. Contact engage@digitaglobal.com for a free consultation on how we can optimize the performance of your next social media or paid advertising campaign.
